Digital Media - A.S. and Certificate
Program Coordinator - Ann Catalano - 716-614-5964 - catalano@niagaracc.suny.edu
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The Career
Digital Media has become an integral part of life in the 21st century. Companies big and small rely on the web and e-commerce to grow their markets and compete as never before on a global scale. Practitioners in this field combine creativity and technology to produce interactive media for sales, marketing, training, education and entertainment. CDs, DVDs, websites, blogs, podcasts, wikis, video streaming, video gaming systems, and mobile devices — digital media developers need the knowledge, skills, and creativity to develop engaging interactive content for all of these platforms.
The NCCC Digital Media Associate Degree program is the first step to prepare you for a career in this exciting field. With further education, you could find employment as a web designer, project manager, interactive media specialist, video producer and editor, or digital audio specialist, to name just a few of the career options.
The NCCC Approach
The Associate in Science degree program prepares students for transfer to a four-year college or university. A liberal arts-based program, the AS in Digital Media provides students with the general education they need for transfer. A core of digital media foundation courses gives students the technical skills they need to pursue a career in web production or video and audio production. Students choose to follow one of two tracks: Web Production or Video and Audio Production, depending on their interests and career goals.
Students in the Web Production track gain practical experience in the planning, creation and maintenance of a website. This includes the design and layout of websites that incorporate graphic images, animation, forms and interactive multimedia components. Students will learn to code websites using Hypertext MarkUp Language (HTML), Cascading Style Sheets (CSS) and Adobe Dreamweaver. They will also use Adobe Photoshop, Adobe Flash and ActionScript to create multimedia elements and interactivity.
Students in the Video and Audio Production track learn the practical skills and creative production techniques to produce video and audio content for distribution on traditional and new media platforms including TV, radio, web streaming, audio and video podcasting, DVDs, CDs, and portable multimedia devices. Students use Final Cut Studio and DigiDesign ProTools to create sophisticated video and audio projects.
Facilities
Digital Media students have access to two state-of-the-art digital media computer classrooms (Macintosh and Windows PC). In addition, students have access to a fully digital, high-definition TV studio with green screen and virtual set capabilities and digital audio recording and video production/editing facilities.
The following software applications are used in the Digital Media Program:
- Adobe Creative Suite including Photoshop, Illustrator, Fireworks, Flash, and Dreamweaver.
- Apple Final Cut Studio including Final Cut Pro, Motion, Soundtrack Pro, Color, Compressor, and DVD Studio Pro
- Apple iLife Suite including iMovie, iDVD, GarageBand, and iPhoto
- DigiDesign ProTools
- Microsoft Word, Excel, Access and PowerPoint
- Web 2.0 tools such as Google Docs, Jing, Wetpaint